Behind the Brand

Our pheromone activation formula was discovered by a Soviet scientist in the late 1970’s.

He discovered it while working on creating a formula to be applied in veterinary setting to thoroughbred horses to facilitate mating behaviour.

Subsequently, the scientist learned that his discovery worked on humans to elevate the wearer’s authority and power in social settings.

This pheromone activation formula has been used by some of the most powerful men in business and politics for over 30 year.

In 2008, nearing the end of his life, the scientist gifted the formula to our founder, Madleine Rab.

The inventor was captivated by the combination of Ms. Rab’s moral beauty, passion for excellence, her personal high standards and her business acumen.

The only request that he made was that the formula is made available only to men of virtue and integrity, as means of redemption for his life’s mistakes.

Ms. Rab accepted the challenge and immediately enlisted some of the best perfumery masters to teach her the art of natural perfume composition and design.

Ms. Rab created the MAX VON RAAB brand to commemorate the inventor’s legacy (MAX) and her own great grandfather’s (VON RAAB), who was renowned for his honor and integrity.

The MAX VON RAAB brand’s purpose is to reveal and showcase your authentic power and influence; to assist you in satisfying your burning ambition to fulfill your life’s purpose by making a meaningful contribution to society.